Zhang Yu

43 papers and 208 indexed citations i.

Zhang Yu has authored 43 papers that have received a total of 208 indexed citations. This includes 13 papers in Sociology and Political Science, 7 papers in Organizational Behavior and Human Resource Management and 7 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (7 papers) and Service and Product Innovation (3 papers). Zhang Yu is often cited by papers focused on Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (7 papers) and Service and Product Innovation (3 papers) and collaborates with scholars based in China, United States and Thailand. Zhang Yu's co-authors include Yan Chen, Bingjia Shao, Shihong Li, Yan Xiao and Xiaoyan Huang and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and Mechanical Systems and Signal Processing.