Yuwei Jiang

63 papers and 1.5k indexed citations i.

About

Yuwei Jiang is a scholar working on Social Psychology, Marketing and Experimental and Cognitive Psychology. According to data from OpenAlex, Yuwei Jiang has authored 63 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Social Psychology, 23 papers in Marketing and 12 papers in Experimental and Cognitive Psychology. Recurrent topics in Yuwei Jiang’s work include Consumer Behavior in Brand Consumption and Identification (19 papers), Media Influence and Health (8 papers) and Behavioral Health and Interventions (8 papers). Yuwei Jiang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Media Influence and Health (8 papers) and Behavioral Health and Interventions (8 papers). Yuwei Jiang collaborates with scholars based in Hong Kong, China and United States. Yuwei Jiang's co-authors include Robert S. Wyer, Lei Su, Rashmi Adaval, Gerald J. Gorn and Zhansheng Chen and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Strategic Management Journal.

In The Last Decade

Fields of papers citing papers by Yuwei Jiang

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yuwei Jiang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yuwei Jiang may publish in the future.

Countries citing papers authored by Yuwei Jiang

Since Specialization
Citations

This map shows the geographic impact of Yuwei Jiang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yuwei Jiang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yuwei Jiang more than expected).

Rankless by CCL
2025