Yunjae Cheong

39 papers and 457 indexed citations i.

About

Yunjae Cheong is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Yunjae Cheong has authored 39 papers receiving a total of 457 indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 16 papers in Sociology and Political Science and 8 papers in Gender Studies. Recurrent topics in Yunjae Cheong’s work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Consumer Market Behavior and Pricing (9 papers). Yunjae Cheong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Consumer Market Behavior and Pricing (9 papers). Yunjae Cheong collaborates with scholars based in South Korea, United States and Latvia. Yunjae Cheong's co-authors include Kihan Kim, Hyuksoo Kim, Federico de Gregorio, Lu Zheng and Lan Ye and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Journal of Consumer Marketing.

In The Last Decade

Fields of papers citing papers by Yunjae Cheong

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yunjae Cheong. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yunjae Cheong may publish in the future.

Countries citing papers authored by Yunjae Cheong

Since Specialization
Citations

This map shows the geographic impact of Yunjae Cheong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yunjae Cheong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yunjae Cheong more than expected).

Rankless by CCL
2025