Yinlong Zhang

About

Yinlong Zhang is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Yinlong Zhang has authored 33 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 14 papers in Social Psychology and 13 papers in Sociology and Political Science. Recurrent topics in Yinlong Zhang’s work include Consumer Behavior in Brand Consumption and Identification (22 papers), Cultural Differences and Values (14 papers) and Digital Marketing and Social Media (6 papers). Yinlong Zhang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Cultural Differences and Values (14 papers) and Digital Marketing and Social Media (6 papers). Yinlong Zhang collaborates with scholars based in United States, China and Canada. Yinlong Zhang's co-authors include Vikas Mittal, Karen Page Winterich, Lawrence Feick, Adwait Khare and L. J. Shrum and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Fields of papers citing papers by Yinlong Zhang

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yinlong Zhang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yinlong Zhang may publish in the future.

Countries citing papers authored by Yinlong Zhang

Since Specialization

Citations

This map shows the geographic impact of Yinlong Zhang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yinlong Zhang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yinlong Zhang more than expected).

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