Ying‐Chan Tang

7 papers and 271 indexed citations i.

Ying‐Chan Tang has authored 7 papers that have received a total of 271 indexed citations. This includes 3 papers in Marketing, 3 papers in Economics and Econometrics and 2 papers in Sociology and Political Science. The topics of these papers are Digital Marketing and Social Media (2 papers), Neural and Behavioral Psychology Studies (1 paper) and Consumer Market Behavior and Pricing (1 paper). Ying‐Chan Tang is often cited by papers focused on Digital Marketing and Social Media (2 papers), Neural and Behavioral Psychology Studies (1 paper) and Consumer Market Behavior and Pricing (1 paper) and collaborates with scholars based in Taiwan, United States and Singapore. Ying‐Chan Tang's co-authors include Fen‐May Liou, J. Sonia Huang, Sanjoy Ghose, Ah Keng Kau and Yumei Wang and has published in prestigious journals such as Strategic Management Journal, Journal of Consumer Marketing and British Food Journal.