Wuke Zhang
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Applied Psychology top 10%
- Behavioral Health and Interventions
Papers in
-
- Neural and Behavioral Psychology Studies 9
-
- Consumer Behavior in Brand Consumption and Identification 5
- Co-authors
- Mingliang Chen (6 shared papers)Jia Jin (6 shared papers)Qingguo Ma (7 shared papers)Chuanxia Zhang (1 shared paper)Xiaofeng Chen (1 shared paper)Zhen Yu Zhao (2 shared papers)Qing Xu (2 shared papers)Shirley Diane Gregor (1 shared paper)
In The Last Decade
Wuke Zhang
27 papers receiving 369 citations
Peers
Comparison fields: 5 of 76
- Marketing 111
- Applied Psychology 50
- General Decision Sciences 19
- Information Systems and Management 46
- Cognitive Neuroscience 89
Countries citing papers authored by Wuke Zhang
This map shows the geographic impact of Wuke Zhang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wuke Zhang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wuke Zhang more than expected).
Fields of papers citing papers by Wuke Zhang
This network shows the impact of papers produced by Wuke Zhang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wuke Zhang. The network helps show where Wuke Zhang may publish in the future.
Co-authors
The 25 scholars most cited alongside Wuke Zhang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 30 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2017 | 86 | |
| 2 | 2019 | 46 | |
| 3 | 2024 | 33 | |
| 4 | 2020 | 31 | |
| 5 | 2016 | 24 | |
| 6 | 2018 | 18 | |
| 7 | 2017 | 16 | |
| 8 | 2021 | 14 | |
| 9 | 2021 | 14 | |
| 10 | 2019 | 11 | |
| 11 | The determinants of online payment method choice: insight from an eye-tracking study | 2013 | 10 |
| 12 | 2021 | 9 | |
| 13 | 2020 | 8 | |
| 14 | 2015 | 7 | |
| 15 | 2018 | 7 | |
| 16 | 2018 | 5 | |
| 17 | 2015 | 5 | |
| 18 | 2023 | 5 | |
| 19 | 2023 | 4 | |
| 20 | 2025 | 4 |
About Wuke Zhang
Wuke Zhang is a scholar working on Cognitive Neuroscience, Marketing, Applied Psychology, Information Systems and Management and Sociology and Political Science, having authored 30 papers that have together received 375 indexed citations. Recurring topics across this work include Neural and Behavioral Psychology Studies (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (4 papers), Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (4 papers), Social and Intergroup Psychology (2 papers), Decision-Making and Behavioral Economics (2 papers) and Opinion Dynamics and Social Influence (2 papers). The work is most often cited by research in Marketing (111 citations), Applied Psychology (50 citations), General Decision Sciences (19 citations), Information Systems and Management (46 citations) and Cognitive Neuroscience (89 citations). Wuke Zhang has collaborated with scholars based in China, Australia and Taiwan. Frequent co-authors include Mingliang Chen, Jia Jin, Qingguo Ma, Chuanxia Zhang, Xiaofeng Chen, Zhen Yu Zhao, Qing Xu, Shirley Diane Gregor, Qiang Shen and Amir Riaz. Their work appears in journals such as Psychology Research and Behavior Management, PLoS ONE, Frontiers in Psychology, Frontiers in Neuroscience and Neuroscience Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.