Wujin Chu

50 papers and 3.4k indexed citations i.

Wujin Chu has authored 50 papers that have received a total of 3.4k indexed citations. This includes 32 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Digital Marketing and Social Media (7 papers). Wujin Chu is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in South Korea, United States and Australia. Wujin Chu's co-authors include Eitan Gerstner, James D. Hess, Chris Baumann, Erin Anderson and Jeffrey H. Dyer and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Organization Science.