Wing‐sun Liu

16 papers and 156 indexed citations i.

Wing‐sun Liu has authored 16 papers that have received a total of 156 indexed citations. This includes 8 papers in Marketing, 8 papers in Museology and 4 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Fashion and Cultural Textiles (7 papers) and Media, Gender, and Advertising (3 papers). Wing‐sun Liu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Fashion and Cultural Textiles (7 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in Hong Kong, Canada and China. Wing‐sun Liu's co-authors include Osmud Rahman, Eric Ping Hung Li, Jiang Yan, Chester K.M. To and Hye‐Shin Kim and has published in prestigious journals such as International Journal of Consumer Studies, Journal of Consumer Behaviour and Journal of Fashion Marketing and Management.