Werner Kroeber-Riel
Impact in
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- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
Papers in
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- Corporate Governance and Management 5
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- Consumer behavior in food and health 4
- German Social Sciences and History 1
- Co-authors
- Andrea Gröppel‐Klein (3 shared papers)
- Journals
- Marketing ZFP (1 paper)Medical Entomology and Zoology (1 paper)W. Kohlhammer eBooks (1 paper)Duncker & Humblot eBooks (2 papers)Vahlen eBooks (1 paper)
In The Last Decade
Werner Kroeber-Riel
7 papers receiving 60 citations
Peers
Comparison fields: 5 of 46
- Marketing 28
- Tourism, Leisure and Hospitality Management 2
- Applied Psychology 4
- Communication 5
- Strategy and Management 9
Countries citing papers authored by Werner Kroeber-Riel
This map shows the geographic impact of Werner Kroeber-Riel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Werner Kroeber-Riel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Werner Kroeber-Riel more than expected).
Fields of papers citing papers by Werner Kroeber-Riel
This network shows the impact of papers produced by Werner Kroeber-Riel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Werner Kroeber-Riel. The network helps show where Werner Kroeber-Riel may publish in the future.
Co-authors
The 1 scholars most cited alongside Werner Kroeber-Riel, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze | 1993 | 23 |
| 2 | 2013 | 17 | |
| 3 | 2019 | 16 | |
| 4 | 2015 | 11 | |
| 5 | Forschungslogik der Sozialwissenschaften | 1974 | 3 |
| 6 | Wissenschaftstheoretische Sprachkritik in der Betriebswirtschaftslehre : Semantische und pragmatische Untersuchungen betriebswirtschaftlicher Sprachen | 1969 | 1 |
| 7 | Marketingtheorie : Verhaltensorientierte Erklärungen von Marktreaktionen | 1972 | 1 |
| 8 | 1977 | 1 | |
| 9 | Die betriebliche Wertschöpfung : unter besonderer Berücksichtigung der Wertschöpfung des Handels | 1963 | 0 |
| 10 | 2024 | 0 | |
| 11 | 1992 | 0 |
About Werner Kroeber-Riel
Werner Kroeber-Riel is a scholar working on Strategy and Management, Sociology and Political Science, Management of Technology and Innovation, Language and Linguistics and Finance, having authored 11 papers that have together received 73 indexed citations. Recurring topics across this work include Corporate Governance and Management (5 papers), Consumer behavior in food and health (4 papers), Digital Innovation in Industries (2 papers), Linguistic research and analysis (2 papers), finance, banking, and market dynamics (1 paper) and German Social Sciences and History (1 paper). The work is most often cited by research in Marketing (28 citations), Tourism, Leisure and Hospitality Management (2 citations), Applied Psychology (4 citations), Communication (5 citations) and Strategy and Management (9 citations). Frequent co-authors include Andrea Gröppel‐Klein. Their work appears in journals such as Marketing ZFP, Medical Entomology and Zoology, W. Kohlhammer eBooks, Duncker & Humblot eBooks and Vahlen eBooks.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.