Viola Muster
Impact in
- Marketing top 5%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
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- Environmental Education and Sustainability
Papers in
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- Environmental Sustainability in Business 7
- Consumer Behavior in Brand Consumption and Identification 2
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- Corporate Governance and Management 2
- Sustainable Supply Chain Management 2
- Co-authors
- Ulf Schrader (6 shared papers)Elisabeth Süßbauer (2 shared papers)Martina Schäfer (1 shared paper)Susanne Blazejewski (1 shared paper)Noha El‐Bassiouny (1 shared paper)Samira Iran (1 shared paper)Silke Friedrich (1 shared paper)Nina Langen (1 shared paper)
In The Last Decade
Viola Muster
10 papers receiving 334 citations
Peers
Comparison fields: 5 of 71
- Marketing 234
- Management, Monitoring, Policy and Law 124
- Strategy and Management 143
- Business and International Management 13
- Management of Technology and Innovation 26
Countries citing papers authored by Viola Muster
This map shows the geographic impact of Viola Muster's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Viola Muster with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Viola Muster more than expected).
Fields of papers citing papers by Viola Muster
This network shows the impact of papers produced by Viola Muster. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Viola Muster. The network helps show where Viola Muster may publish in the future.
Co-authors
The 13 scholars most cited alongside Viola Muster, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2011 | 151 | |
| 2 | 2019 | 120 | |
| 3 | 2010 | 36 | |
| 4 | 2019 | 26 | |
| 5 | 2019 | 9 | |
| 6 | 2012 | 7 | |
| 7 | 2022 | 6 | |
| 8 | 2014 | 2 | |
| 9 | 2020 | 2 | |
| 10 | 2009 | 2 | |
| 11 | 2014 | 2 | |
| 12 | 2021 | 0 |
About Viola Muster
Viola Muster is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Organizational Behavior and Human Resource Management and Management of Technology and Innovation, having authored 12 papers that have together received 363 indexed citations. Recurring topics across this work include Environmental Sustainability in Business (7 papers), Corporate Governance and Management (2 papers), Corporate Management and Leadership (2 papers), Digital Innovation in Industries (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Work-Family Balance Challenges (2 papers), Organic Food and Agriculture (2 papers) and Sustainable Supply Chain Management (2 papers). The work is most often cited by research in Marketing (234 citations), Management, Monitoring, Policy and Law (124 citations), Strategy and Management (143 citations), Business and International Management (13 citations) and Management of Technology and Innovation (26 citations). Viola Muster has collaborated with scholars based in Germany, Egypt and Denmark. Frequent co-authors include Ulf Schrader, Elisabeth Süßbauer, Martina Schäfer, Susanne Blazejewski, Noha El‐Bassiouny, Samira Iran, Silke Friedrich, Nina Langen, Laura Stanszus and Franziska Wolff. Their work appears in journals such as GAIA - Ecological Perspectives for Science and Society, Journal of Consumer Policy, International Journal of Consumer Studies, German Journal of Human Resource Management Zeitschrift für Personalforschung and Journal of Cleaner Production.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.