Victor J. Cook

21 papers and 549 indexed citations i.

Victor J. Cook has authored 21 papers that have received a total of 549 indexed citations. This includes 8 papers in Marketing, 7 papers in Economics and Econometrics and 5 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (7 papers), Financial Markets and Investment Strategies (2 papers) and Innovation Diffusion and Forecasting (2 papers). Victor J. Cook is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Financial Markets and Investment Strategies (2 papers) and Innovation Diffusion and Forecasting (2 papers) and collaborates with scholars based in United States. Victor J. Cook's co-authors include William A. Mindak, Jianan Wu, John Page, John G. Myers and Arch G. Woodside and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.