Umar Iqbal Siddiqi

22 papers and 406 indexed citations i.

Umar Iqbal Siddiqi has authored 22 papers that have received a total of 406 indexed citations. This includes 14 papers in Sociology and Political Science, 14 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (11 papers). Umar Iqbal Siddiqi is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in Pakistan, China and United Kingdom. Umar Iqbal Siddiqi's co-authors include Naeem Akhtar, Tahir Islam, Muhammad Nadeem Akhtar, Wasim Ahmad and Jin Sun and has published in prestigious journals such as Frontiers in Psychology, Industrial Marketing Management and Journal of Retailing and Consumer Services.