Ulrich R. Orth

80 papers and 3.2k indexed citations i.

About

Ulrich R. Orth is a scholar working on Marketing, Social Psychology and Tourism, Leisure and Hospitality Management. According to data from OpenAlex, Ulrich R. Orth has authored 80 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 65 papers in Marketing, 30 papers in Social Psychology and 17 papers in Tourism, Leisure and Hospitality Management. Recurrent topics in Ulrich R. Orth’s work include Consumer Behavior in Brand Consumption and Identification (61 papers), Wine Industry and Tourism (17 papers) and Customer Service Quality and Loyalty (14 papers). Ulrich R. Orth is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (61 papers), Wine Industry and Tourism (17 papers) and Customer Service Quality and Loyalty (14 papers). Ulrich R. Orth collaborates with scholars based in Germany, United States and Australia. Ulrich R. Orth's co-authors include Keven Malkewitz, Gregory M. Rose, Nathalie Spielmann, Jochen Wirtz and Lynn R. Kahle and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Fields of papers citing papers by Ulrich R. Orth

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Ulrich R. Orth. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Ulrich R. Orth may publish in the future.

Countries citing papers authored by Ulrich R. Orth

Since Specialization
Citations

This map shows the geographic impact of Ulrich R. Orth's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ulrich R. Orth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ulrich R. Orth more than expected).

Rankless by CCL
2025