Thomas P. Novak

57 papers and 11.3k indexed citations i.

About

Thomas P. Novak is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Thomas P. Novak has authored 57 papers receiving a total of 11.3k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Sociology and Political Science, 24 papers in Marketing and 13 papers in Information Systems and Management. Recurrent topics in Thomas P. Novak’s work include Digital Marketing and Social Media (21 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Thomas P. Novak is often cited by papers focused on Digital Marketing and Social Media (21 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Thomas P. Novak collaborates with scholars based in United States, The Netherlands and United Kingdom. Thomas P. Novak's co-authors include Donna L. Hoffman, Wagner A. Kamakura, Adam Duhachek, Praveen K. Kopalle and Hyunjin Kang and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Fields of papers citing papers by Thomas P. Novak

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Thomas P. Novak. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Thomas P. Novak may publish in the future.

Countries citing papers authored by Thomas P. Novak

Since Specialization

Citations

This map shows the geographic impact of Thomas P. Novak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thomas P. Novak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thomas P. Novak more than expected).

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