Thomas C. O’Guinn

About

Thomas C. O’Guinn is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Thomas C. O’Guinn has authored 34 papers receiving a total of 6.0k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Gender Studies. Recurrent topics in Thomas C. O’Guinn’s work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (6 papers) and Media, Gender, and Advertising (6 papers). Thomas C. O’Guinn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (6 papers) and Media, Gender, and Advertising (6 papers). Thomas C. O’Guinn collaborates with scholars based in United States and Canada. Thomas C. O’Guinn's co-authors include Ronald J. Faber, L. J. Shrum, G. Douglas Olsen, John W. Pracejus and Albert M. Muñiz and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Fields of papers citing papers by Thomas C. O’Guinn

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Thomas C. O’Guinn. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Thomas C. O’Guinn may publish in the future.

Countries citing papers authored by Thomas C. O’Guinn

Since Specialization

Citations

This map shows the geographic impact of Thomas C. O’Guinn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thomas C. O’Guinn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thomas C. O’Guinn more than expected).

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