Thomas A. Burnham

16 papers and 1.4k indexed citations i.

Thomas A. Burnham has authored 16 papers that have received a total of 1.4k indexed citations. This includes 12 papers in Sociology and Political Science, 8 papers in Organizational Behavior and Human Resource Management and 7 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Thomas A. Burnham is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United States, Canada and South Korea. Thomas A. Burnham's co-authors include Laee Choi, Ashesh Mukherjee, R. Bret Leary, Alice Wieland and Judy Frels and has published in prestigious journals such as Journal of Business Research, Journal of Business Venturing and Journal of the Academy of Marketing Science.