Thilo Pfrang
Impact in
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Sociology and Political Science top 10%
- Digital Marketing and Social Media
- Diverse Aspects of Tourism Research
Papers in
-
- Consumer Retail Behavior Studies 5
- Consumer Market Behavior and Pricing 3
- Service and Product Innovation 2
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- Decision-Making and Behavioral Economics 4
- Co-authors
- Thomas J Rudolph (5 shared papers)Tim M. Böttger (4 shared papers)Heiner Evanschitzky (1 shared paper)A. Selin Atalay (1 shared paper)
- Journals
- Journal of Marketing (1 paper)Psychology and Marketing (1 paper)Alexandria (UniSG) (University of St.Gallen) (3 papers)Marketing Review St Gallen (2 papers)RePEc: Research Papers in Economics (1 paper)
- Partner nations
- SwitzerlandGermanyFrance
In The Last Decade
Thilo Pfrang
6 papers receiving 306 citations
Thilo Pfrang's Hit Papers
Peers
Comparison fields: 5 of 36
- Marketing 130
- Sociology and Political Science 154
- Information Systems and Management 20
- Organizational Behavior and Human Resource Management 27
- Human-Computer Interaction 11
Countries citing papers authored by Thilo Pfrang
This map shows the geographic impact of Thilo Pfrang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thilo Pfrang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thilo Pfrang more than expected).
Fields of papers citing papers by Thilo Pfrang
This network shows the impact of papers produced by Thilo Pfrang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thilo Pfrang. The network helps show where Thilo Pfrang may publish in the future.
Co-authors
The 4 scholars most cited alongside Thilo Pfrang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Customer Inspiration: Conceptualization, Scale Development, and Validation Hit paper breakdown → | 2017 | 302 |
| 2 | Inspire to Delight: the Effects of Customer Inspiration on Consumers' Purchase Decisions | 2014 | 5 |
| 3 | Der Schweizer Online Handel. Internetnutzung Schweiz 2019 | 2007 | 1 |
| 4 | Reducing Opportunistic Product Returns: The Potential of Self-Benefits and Social Norms | 2015 | 1 |
| 5 | 2015 | 1 | |
| 6 | Behavioral Return Interventions - How Behavioral Science Helps Prevent Returns in E-Commerce | 2022 | 1 |
| 7 | 2022 | 1 | |
| 8 | 2012 | 0 |
About Thilo Pfrang
Thilo Pfrang is a scholar working on Marketing, General Decision Sciences, Management of Technology and Innovation, Safety Research and Building and Construction, having authored 8 papers that have together received 312 indexed citations. Recurring topics across this work include Consumer Retail Behavior Studies (5 papers), Decision-Making and Behavioral Economics (4 papers), Consumer Market Behavior and Pricing (3 papers), Service and Product Innovation (2 papers), Digital Innovation in Industries (1 paper), Experimental Behavioral Economics Studies (1 paper), Digital Marketing and Social Media (1 paper) and Consumer Behavior and Market Dynamics (1 paper). The work is most often cited by research in Marketing (130 citations), Sociology and Political Science (154 citations), Information Systems and Management (20 citations), Organizational Behavior and Human Resource Management (27 citations) and Human-Computer Interaction (11 citations). Thilo Pfrang has collaborated with scholars based in Switzerland, Germany and France. Frequent co-authors include Thomas J Rudolph, Tim M. Böttger, Heiner Evanschitzky and A. Selin Atalay. Their work appears in journals such as Journal of Marketing, Psychology and Marketing, Alexandria (UniSG) (University of St.Gallen), Marketing Review St Gallen and RePEc: Research Papers in Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.