T. Sai Vijay

42 papers and 394 indexed citations i.

T. Sai Vijay has authored 42 papers that have received a total of 394 indexed citations. This includes 31 papers in Marketing, 18 papers in Sociology and Political Science and 17 papers in Information Systems and Management. The topics of these papers are Consumer Retail Behavior Studies (28 papers), Digital Marketing and Social Media (18 papers) and Technology Adoption and User Behaviour (17 papers). T. Sai Vijay is often cited by papers focused on Consumer Retail Behavior Studies (28 papers), Digital Marketing and Social Media (18 papers) and Technology Adoption and User Behaviour (17 papers) and collaborates with scholars based in India. T. Sai Vijay's co-authors include Sanjeev Prashar, Chandan Parsad, Vinita Sahay and J. C. Shobha and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Consumer Studies and Journal of Strategic Marketing.