Sylvie Borau

About

Sylvie Borau is a scholar working on Sociology and Political Science, Marketing and Experimental and Cognitive Psychology. According to data from OpenAlex, Sylvie Borau has authored 15 papers receiving a total of 301 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Experimental and Cognitive Psychology. Recurrent topics in Sylvie Borau’s work include Consumer Behavior in Brand Consumption and Identification (7 papers), Evolutionary Psychology and Human Behavior (5 papers) and Media, Gender, and Advertising (3 papers). Sylvie Borau is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Evolutionary Psychology and Human Behavior (5 papers) and Media, Gender, and Advertising (3 papers). Sylvie Borau collaborates with scholars based in France, Norway and Denmark. Sylvie Borau's co-authors include Leïla Elgaaïed‐Gambier, Tobias Otterbring, Jean‐François Bonnefon, Assâad El Akremi and Samuel Fosso Wamba and has published in prestigious journals such as PLoS ONE, Scientific Reports and Journal of Business Research.

In The Last Decade

Fields of papers citing papers by Sylvie Borau

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Sylvie Borau. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Sylvie Borau may publish in the future.

Countries citing papers authored by Sylvie Borau

Since Specialization

Citations

This map shows the geographic impact of Sylvie Borau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sylvie Borau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sylvie Borau more than expected).

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