Sungwoo Choi

23 papers and 684 indexed citations i.

Sungwoo Choi has authored 23 papers that have received a total of 684 indexed citations. This includes 10 papers in Sociology and Political Science, 10 papers in Marketing and 6 papers in Artificial Intelligence. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and AI in Service Interactions (5 papers). Sungwoo Choi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and AI in Service Interactions (5 papers) and collaborates with scholars based in United States, Hong Kong and South Korea. Sungwoo Choi's co-authors include Anna S. Mattila, Choongbeom Choi, Stephanie Q. Liu, YooHee Hwang and Hoi‐Hung Cheung and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research.