YooHee Hwang

39 papers and 631 indexed citations i.

About

YooHee Hwang is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, YooHee Hwang has authored 39 papers receiving a total of 631 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 20 papers in Sociology and Political Science and 17 papers in Social Psychology. Recurrent topics in YooHee Hwang’s work include Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (8 papers). YooHee Hwang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (8 papers). YooHee Hwang collaborates with scholars based in Hong Kong, United States and South Korea. YooHee Hwang's co-authors include Anna S. Mattila, Choong‐Ki Lee, Yvette Reisinger, Hak Jun Song, Xingyu Wang, Joongwon Shin, Xiaolin Shi, Priyanko Guchait, Seongseop Kim and Sungwoo Choi and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Journal of Travel Research.

In The Last Decade

Co-authorship network of co-authors of YooHee Hwang i

Fields of papers citing papers by YooHee Hwang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by YooHee Hwang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by YooHee Hwang. The network helps show where YooHee Hwang may publish in the future.

Countries citing papers authored by YooHee Hwang

Since Specialization
Citations

This map shows the geographic impact of YooHee Hwang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by YooHee Hwang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites YooHee Hwang more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025