Subhasis Ray

20 papers and 255 indexed citations i.

Subhasis Ray has authored 20 papers that have received a total of 255 indexed citations. This includes 9 papers in Marketing, 7 papers in Business and International Management and 4 papers in Sociology and Political Science. The topics of these papers are Innovation and Socioeconomic Development (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (4 papers). Subhasis Ray is often cited by papers focused on Innovation and Socioeconomic Development (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in India, Australia and France. Subhasis Ray's co-authors include Ranjit Voola, Sanjit Kumar Roy, Francesco Paolo Appio, Richard L. Gruner and Partha Roy and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Sustainability.