Steven Chen

28 papers and 396 indexed citations i.

Steven Chen has authored 28 papers that have received a total of 396 indexed citations. This includes 14 papers in Marketing, 11 papers in Sociology and Political Science and 5 papers in Mechanical Engineering. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Service and Product Innovation (5 papers). Steven Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Service and Product Innovation (5 papers) and collaborates with scholars based in United States, South Korea and Sweden. Steven Chen's co-authors include Alladi Venkatesh, Jennifer D. Chandler, Eric Shih, Frédéric F. Brunel and Chiranjeev Kohli and has published in prestigious journals such as Journal of Clinical Oncology, Journal of Medicinal Chemistry and Journal of Business Research.