Steve Oakes
About
Steve Oakes has authored 22 papers that have received a total of 583 indexed citations.
This includes 13 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (7 papers) and Management and Organizational Studies (5 papers). Steve Oakes is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (7 papers) and Management and Organizational Studies (5 papers) and collaborates with scholars based in United Kingdom and Australia. Steve Oakes's co-authors include Adrian C. North, Douglas Brownlie, Anthony Patterson, Steve Baron and Gary Warnaby and has published in prestigious journals such as Psychology and Marketing, Journal of Services Marketing and International Journal of Service Industry Management.
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