Shubin Yu

About

Shubin Yu is a scholar working on Marketing, Sociology and Political Science and Artificial Intelligence. According to data from OpenAlex, Shubin Yu has authored 31 papers receiving a total of 910 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Artificial Intelligence. Recurrent topics in Shubin Yu’s work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (10 papers) and AI in Service Interactions (6 papers). Shubin Yu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (10 papers) and AI in Service Interactions (6 papers). Shubin Yu collaborates with scholars based in China, Norway and Belgium. Shubin Yu's co-authors include Muhammad Ashfaq, Yun Jiang, Sandra María Correia Loureiro, Liselot Hudders, Veroline Cauberghe, Luming Zhao, Hao Shen, Hong Liu, Jianhong Kang and Xinxin Wang and has published in prestigious journals such as Journal of Business Research, Energy & Fuels and International Journal of Environmental Research and Public Health.

In The Last Decade

Co-authorship network of co-authors of Shubin Yu i

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Fields of papers citing papers by Shubin Yu

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Shubin Yu. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Shubin Yu may publish in the future.

Countries citing papers authored by Shubin Yu

Since Specialization

Citations

This map shows the geographic impact of Shubin Yu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shubin Yu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shubin Yu more than expected).

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