Muhammad Ashfaq

49 papers and 1.5k indexed citations i.

Muhammad Ashfaq has authored 49 papers that have received a total of 1.5k indexed citations. This includes 18 papers in Sociology and Political Science, 18 papers in Marketing and 12 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (12 papers) and Environmental Sustainability in Business (10 papers). Muhammad Ashfaq is often cited by papers focused on Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (12 papers) and Environmental Sustainability in Business (10 papers) and collaborates with scholars based in China, Pakistan and Malaysia. Muhammad Ashfaq's co-authors include Qingyu Zhang, Khuram Shahzad, Fayaz Ali, Rashedul Hasan and Yun Jiang and has published in prestigious journals such as Journal of Cleaner Production, Computers in Human Behavior and Frontiers in Psychology.