Shuba Srinivasan
About
Shuba Srinivasan is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics.
According to data from OpenAlex, Shuba Srinivasan has authored 57 papers receiving a total of 3.3k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 19 papers in Management Science and Operations Research and 15 papers in Economics and Econometrics. Recurrent topics in Shuba Srinivasan’s work include Consumer Market Behavior and Pricing (28 papers), Innovation Diffusion and Forecasting (18 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Shuba Srinivasan is often cited by papers focused on Consumer Market Behavior and Pricing (28 papers), Innovation Diffusion and Forecasting (18 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Shuba Srinivasan collaborates with scholars based in United States, Canada and Türkiye. Shuba Srinivasan's co-authors include Koen Pauwels, Dominique M. Hanssens, Jorge Silva‐Risso, Marc Vanhuele and Marnik G. Dekimpe and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.
In The Last Decade
Fields of papers citing papers by Shuba Srinivasan
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Shuba Srinivasan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Shuba Srinivasan may publish in the future.
Countries citing papers authored by Shuba Srinivasan
Since SpecializationCitations
This map shows the geographic impact of Shuba Srinivasan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shuba Srinivasan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shuba Srinivasan more than expected).
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