Shijie Lu

18 papers and 273 indexed citations i.

Shijie Lu has authored 18 papers that have received a total of 273 indexed citations. This includes 14 papers in Sociology and Political Science, 12 papers in Marketing and 6 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Market Behavior and Pricing (9 papers) and Media Influence and Politics (6 papers). Shijie Lu is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Market Behavior and Pricing (9 papers) and Media Influence and Politics (6 papers) and collaborates with scholars based in United States, China and Canada. Shijie Lu's co-authors include Xingyu Chen, Sha Yang, Ying Xie and Rajdeep Grewal and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.