Shashi Matta

11 papers and 474 indexed citations i.

Shashi Matta has authored 11 papers that have received a total of 474 indexed citations. This includes 8 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Social and Intergroup Psychology (4 papers) and Digital Marketing and Social Media (2 papers). Shashi Matta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Social and Intergroup Psychology (4 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States, Germany and Canada. Shashi Matta's co-authors include Valerie S. Folkes, Eric Yorkston, Joseph C. Nunes, Rebecca Walker Reczek and Kostadin Kushlev and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Personality and Individual Differences.