Seungmook Kang

About

Seungmook Kang is a scholar working on Marketing, Sociology and Political Science and Cultural Studies. According to data from OpenAlex, Seungmook Kang has authored 16 papers receiving a total of 250 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Cultural Studies. Recurrent topics in Seungmook Kang’s work include Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Perception and Purchasing Behavior (2 papers). Seungmook Kang is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Perception and Purchasing Behavior (2 papers). Seungmook Kang collaborates with scholars based in South Korea, United States and China. Seungmook Kang's co-authors include Juran Kim, Ki‐Hoon Lee, Joonheui Bae, Yang Sun, Kyung Hoon Kim, Charles R. Taylor and Yong-Wook Kim and has published in prestigious journals such as Journal of Business Research, International Journal of Advertising and Journal of Global Fashion Marketing.

In The Last Decade

Co-authorship network of co-authors of Seungmook Kang i

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Fields of papers citing papers by Seungmook Kang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Seungmook Kang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Seungmook Kang. The network helps show where Seungmook Kang may publish in the future.

Countries citing papers authored by Seungmook Kang

Since Specialization

Citations

This map shows the geographic impact of Seungmook Kang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Seungmook Kang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Seungmook Kang more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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