Sérgio Moro
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Customer churn and segmentation
-
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 46
- Diverse Aspects of Tourism Research 24
- Marketing 39
- Consumer Behavior in Brand Consumption and Identification 16
- Customer churn and segmentation 14
- Consumer Market Behavior and Pricing 8
- Co-authors
- Paulo Rita (50 shared papers)Paulo Cortez (21 shared papers)Ricardo F. Ramos (14 shared papers)Raul Laureano (3 shared papers)Seyed Mohammad Jafar Jalali (6 shared papers)Tiago Oliveira (2 shared papers)Catarina Ferreira da Silva (7 shared papers)João Guerreiro (2 shared papers)
In The Last Decade
Sérgio Moro
118 papers receiving 3.5k citations
Sérgio Moro's Hit Papers
Peers
Comparison fields: 5 of 151
- Marketing 1.0k
- Information Systems and Management 432
- Tourism, Leisure and Hospitality Management 64
- Management Information Systems 379
- Organizational Behavior and Human Resource Management 407
Countries citing papers authored by Sérgio Moro
This map shows the geographic impact of Sérgio Moro's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sérgio Moro with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sérgio Moro more than expected).
Fields of papers citing papers by Sérgio Moro
This network shows the impact of papers produced by Sérgio Moro. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sérgio Moro. The network helps show where Sérgio Moro may publish in the future.
Co-authors
The 25 scholars most cited alongside Sérgio Moro, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 125 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | A data-driven approach to predict the success of bank telemarketing Hit paper breakdown → | 2014 | 574 |
| 2 | 2014 | 271 | |
| 3 | 2017 | 248 | |
| 4 | 2017 | 185 | |
| 5 | 2016 | 166 | |
| 6 | Using data mining for bank direct marketing: an application of the CRISP-DM methodology | 2011 | 146 |
| 7 | 2017 | 140 | |
| 8 | 2018 | 79 | |
| 9 | 2018 | 72 | |
| 10 | 2019 | 64 | |
| 11 | 2017 | 63 | |
| 12 | 2019 | 59 | |
| 13 | 2021 | 54 | |
| 14 | 2018 | 49 | |
| 15 | 2017 | 49 | |
| 16 | 2019 | 47 | |
| 17 | 2018 | 47 | |
| 18 | 2018 | 45 | |
| 19 | 2022 | 44 | |
| 20 | 2021 | 41 |
About Sérgio Moro
Sérgio Moro is a scholar working on Sociology and Political Science, Marketing, Information Systems, Organizational Behavior and Human Resource Management and Artificial Intelligence, having authored 125 papers that have together received 3.6k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (46 papers), Diverse Aspects of Tourism Research (24 papers), Customer Service Quality and Loyalty (19 papers), Consumer Behavior in Brand Consumption and Identification (16 papers), Customer churn and segmentation (14 papers), Technology Adoption and User Behaviour (11 papers), Big Data and Business Intelligence (9 papers) and Consumer Market Behavior and Pricing (8 papers). The work is most often cited by research in Marketing (1.0k citations), Information Systems and Management (432 citations), Tourism, Leisure and Hospitality Management (64 citations), Management Information Systems (379 citations) and Organizational Behavior and Human Resource Management (407 citations). Sérgio Moro has collaborated with scholars based in Portugal, Iran and Jordan. Frequent co-authors include Paulo Rita, Paulo Cortez, Ricardo F. Ramos, Raul Laureano, Seyed Mohammad Jafar Jalali, Tiago Oliveira, Catarina Ferreira da Silva, João Guerreiro, Guilherme D. Pires and Rúben Pereira. Their work appears in journals such as Journal of Hospitality and Tourism Technology, European Research on Management and Business Economics, Sustainability, Journal of Business Research and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.