Sangkil Moon

38 papers and 911 indexed citations i.

About

Sangkil Moon is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Sangkil Moon has authored 38 papers receiving a total of 911 indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 19 papers in Sociology and Political Science and 5 papers in Economics and Econometrics. Recurrent topics in Sangkil Moon’s work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Market Behavior and Pricing (13 papers). Sangkil Moon is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Market Behavior and Pricing (13 papers). Sangkil Moon collaborates with scholars based in United States, South Korea and Australia. Sangkil Moon's co-authors include Dawn Iacobucci, Paul Bergey, Wagner A. Kamakura, Reo Song and Johannes Ledolter and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Fields of papers citing papers by Sangkil Moon

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Sangkil Moon. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Sangkil Moon may publish in the future.

Countries citing papers authored by Sangkil Moon

Since Specialization
Citations

This map shows the geographic impact of Sangkil Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sangkil Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sangkil Moon more than expected).

Rankless by CCL
2025