Ruochen Jiang

12 papers and 270 indexed citations .

Ruochen Jiang is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Ruochen Jiang has authored 12 papers receiving a total of 270 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Social Psychology. Recurrent topics in Ruochen Jiang’s work include Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Psychology of Moral and Emotional Judgment (2 papers). Ruochen Jiang is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Psychology of Moral and Emotional Judgment (2 papers). Ruochen Jiang collaborates with scholars based in China, Australia and New Zealand. Ruochen Jiang's co-authors include Yunxia Zhu, Mingming Cheng, Jie Wang, Xiaowei Wang, Shanshi Li, Jingyu Zhou, Jinyang Cai, Jingjie Zhu, Zhiyang Shen and Wanglin Ma and has published in prestigious journals such as Journal of Business Ethics, Tourism Management and Annals of Tourism Research.