Rubing Bai

11 papers and 275 indexed citations i.

About

Rubing Bai is a scholar working on Marketing, Sociology and Political Science and Management, Monitoring, Policy and Law. According to data from OpenAlex, Rubing Bai has authored 11 papers receiving a total of 275 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Management, Monitoring, Policy and Law. Recurrent topics in Rubing Bai’s work include Environmental Sustainability in Business (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Education and Sustainability (4 papers). Rubing Bai is often cited by papers focused on Environmental Sustainability in Business (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Education and Sustainability (4 papers). Rubing Bai collaborates with scholars based in China, United States and Hong Kong. Rubing Bai's co-authors include Hong Wang, Baolong Ma, Dan Cudjoe, Muhammad Farrukh, Ran Liu and Yan Li and has published in prestigious journals such as Frontiers in Psychology, Sustainability and Journal of Retailing and Consumer Services.

In The Last Decade

Co-authorship network of co-authors of Rubing Bai i

Fields of papers citing papers by Rubing Bai

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rubing Bai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rubing Bai. The network helps show where Rubing Bai may publish in the future.

Countries citing papers authored by Rubing Bai

Since Specialization
Citations

This map shows the geographic impact of Rubing Bai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rubing Bai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rubing Bai more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025