Rosidah Musa

About

Rosidah Musa is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Rosidah Musa has authored 28 papers receiving a total of 368 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 15 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Rosidah Musa’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (9 papers). Rosidah Musa is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (9 papers). Rosidah Musa collaborates with scholars based in Malaysia and United Kingdom. Rosidah Musa's co-authors include Mazzini Muda, Faridah Hassan, Norzaidi Mohd Daud, John Pallister and Matthew J. Robson and has published in prestigious journals such as Journal of Promotion Management.

In The Last Decade

Fields of papers citing papers by Rosidah Musa

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Rosidah Musa. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Rosidah Musa may publish in the future.

Countries citing papers authored by Rosidah Musa

Since Specialization

Citations

This map shows the geographic impact of Rosidah Musa's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rosidah Musa with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rosidah Musa more than expected).

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