Roderick J. Brodie

134 papers and 12.6k indexed citations i.

Roderick J. Brodie has authored 134 papers that have received a total of 12.6k indexed citations. This includes 91 papers in Marketing, 66 papers in Organizational Behavior and Human Resource Management and 54 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (59 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Digital Marketing and Social Media (45 papers). Roderick J. Brodie is often cited by papers focused on Customer Service Quality and Loyalty (59 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Digital Marketing and Social Media (45 papers) and collaborates with scholars based in New Zealand, United States and Australia. Roderick J. Brodie's co-authors include Linda D. Hollebeek, Nicole Coviello, Julia A. Fehrer, Linda D. Peters and Jaqueline Pels and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.