Rocío Aguilar-Illescas

8 papers and 551 indexed citations i.

About

Rocío Aguilar-Illescas is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Rocío Aguilar-Illescas has authored 8 papers receiving a total of 551 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Information Systems and Management. Recurrent topics in Rocío Aguilar-Illescas’s work include Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (4 papers). Rocío Aguilar-Illescas is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (4 papers). Rocío Aguilar-Illescas collaborates with scholars based in Spain and United Kingdom. Rocío Aguilar-Illescas's co-authors include Rafael Anaya‐Sánchez, Sebastián Molinillo, Francisco J. Martínez–López, María Vallespín Arán and Irene Esteban-Millat and has published in prestigious journals such as Computers & Education, Sustainability and Journal of Retailing and Consumer Services.

In The Last Decade

Fields of papers citing papers by Rocío Aguilar-Illescas

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Rocío Aguilar-Illescas. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Rocío Aguilar-Illescas may publish in the future.

Countries citing papers authored by Rocío Aguilar-Illescas

Since Specialization
Citations

This map shows the geographic impact of Rocío Aguilar-Illescas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rocío Aguilar-Illescas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rocío Aguilar-Illescas more than expected).

Rankless by CCL
2025