Ritu Lohtia

About

Ritu Lohtia is a scholar working on Sociology and Political Science, Strategy and Management and Marketing. According to data from OpenAlex, Ritu Lohtia has authored 24 papers receiving a total of 829 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 8 papers in Strategy and Management and 8 papers in Marketing. Recurrent topics in Ritu Lohtia’s work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers). Ritu Lohtia is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers). Ritu Lohtia collaborates with scholars based in United States and Japan. Ritu Lohtia's co-authors include Daniel C. Bello, Naveen Donthu, S. Ramesh, Robert E. Krapfel and James S. Boles and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing.

In The Last Decade

Fields of papers citing papers by Ritu Lohtia

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Ritu Lohtia. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Ritu Lohtia may publish in the future.

Countries citing papers authored by Ritu Lohtia

Since Specialization

Citations

This map shows the geographic impact of Ritu Lohtia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ritu Lohtia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ritu Lohtia more than expected).

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