Ritu Lohtia

24 papers and 838 indexed citations i.

About

Ritu Lohtia is a scholar working on Sociology and Political Science, Strategy and Management and Marketing. According to data from OpenAlex, Ritu Lohtia has authored 24 papers receiving a total of 838 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 8 papers in Strategy and Management and 8 papers in Marketing. Recurrent topics in Ritu Lohtia’s work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers). Ritu Lohtia is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers). Ritu Lohtia collaborates with scholars based in United States and Japan. Ritu Lohtia's co-authors include Daniel C. Bello, Naveen Donthu, Edmund K. Hershberger, Robert E. Krapfel, Charles M. Brooks, Constance Elise Porter, James S. Boles, David I. Gilliland, S. Ramesh and Talai Osmonbekov and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing.

In The Last Decade

Co-authorship network of co-authors of Ritu Lohtia i

Fields of papers citing papers by Ritu Lohtia

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ritu Lohtia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ritu Lohtia. The network helps show where Ritu Lohtia may publish in the future.

Countries citing papers authored by Ritu Lohtia

Since Specialization
Citations

This map shows the geographic impact of Ritu Lohtia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ritu Lohtia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ritu Lohtia more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025