Rik Pieters

134 papers and 13.4k indexed citations i.

About

Rik Pieters is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Rik Pieters has authored 134 papers receiving a total of 13.4k indexed citations (citations by other indexed papers that have themselves been cited), including 63 papers in Marketing, 44 papers in Sociology and Political Science and 43 papers in Social Psychology. Recurrent topics in Rik Pieters’s work include Consumer Behavior in Brand Consumption and Identification (56 papers), Consumer Market Behavior and Pricing (22 papers) and Behavioral Health and Interventions (21 papers). Rik Pieters is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (56 papers), Consumer Market Behavior and Pricing (22 papers) and Behavioral Health and Interventions (21 papers). Rik Pieters collaborates with scholars based in The Netherlands, United States and Belgium. Rik Pieters's co-authors include Marcel Zeelenberg, Michel Wedel, Hans Baumgartner, Tammo H.A. Bijmolt and Erica van Herpen and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of the American Statistical Association and Journal of Marketing.

In The Last Decade

Fields of papers citing papers by Rik Pieters

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Rik Pieters. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Rik Pieters may publish in the future.

Countries citing papers authored by Rik Pieters

Since Specialization
Citations

This map shows the geographic impact of Rik Pieters's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rik Pieters with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rik Pieters more than expected).

Rankless by CCL
2025