Rico Piehler

About

Rico Piehler is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Rico Piehler has authored 20 papers receiving a total of 457 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 11 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Rico Piehler’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (6 papers). Rico Piehler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (6 papers). Rico Piehler collaborates with scholars based in Germany, Australia and United States. Rico Piehler's co-authors include Christoph Burmann, Michael Schade, Ceridwyn King, Tilo Halaszovich and Lina Xiong and has published in prestigious journals such as International Journal of Hospitality Management, European Journal of Marketing and Journal of Product & Brand Management.

In The Last Decade

Fields of papers citing papers by Rico Piehler

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Rico Piehler. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Rico Piehler may publish in the future.

Countries citing papers authored by Rico Piehler

Since Specialization

Citations

This map shows the geographic impact of Rico Piehler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rico Piehler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rico Piehler more than expected).

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