Rico Piehler

20 papers and 434 indexed citations i.

Rico Piehler has authored 20 papers that have received a total of 434 indexed citations. This includes 12 papers in Marketing, 11 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (6 papers). Rico Piehler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Germany, Australia and United States. Rico Piehler's co-authors include Christoph Burmann, Michael Schade, Ceridwyn King, Lina Xiong and Kristina Klein and has published in prestigious journals such as International Journal of Hospitality Management, European Journal of Marketing and Journal of Product & Brand Management