Raphael Odoom

34 papers and 537 indexed citations i.

About

Raphael Odoom is a scholar working on Sociology and Political Science, Strategy and Management and Marketing. According to data from OpenAlex, Raphael Odoom has authored 34 papers receiving a total of 537 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Sociology and Political Science, 15 papers in Strategy and Management and 14 papers in Marketing. Recurrent topics in Raphael Odoom’s work include Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (9 papers). Raphael Odoom is often cited by papers focused on Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (9 papers). Raphael Odoom collaborates with scholars based in Ghana, South Africa and Australia. Raphael Odoom's co-authors include Thomas Anning‐Dorson, Bedman Narteh, John Paul Kosiba, George Acheampong and Mahmoud Abdulai Mahmoud and has published in prestigious journals such as International Journal of Contemporary Hospitality Management, Journal of Product & Brand Management and Journal of Brand Management.

In The Last Decade

Fields of papers citing papers by Raphael Odoom

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Raphael Odoom. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Raphael Odoom may publish in the future.

Countries citing papers authored by Raphael Odoom

Since Specialization
Citations

This map shows the geographic impact of Raphael Odoom's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Raphael Odoom with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Raphael Odoom more than expected).

Rankless by CCL
2025