Rajat Roy

42 papers and 1.1k indexed citations i.

Rajat Roy has authored 42 papers that have received a total of 1.1k indexed citations. This includes 30 papers in Marketing, 15 papers in Sociology and Political Science and 14 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (28 papers), Behavioral Health and Interventions (14 papers) and Customer Service Quality and Loyalty (12 papers). Rajat Roy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Behavioral Health and Interventions (14 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in Australia, India and United States. Rajat Roy's co-authors include Piyush Sharma, Fazlul K. Rabbanee, Gopal Das, Vik Naidoo and Mark T. Spence and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Business Ethics.