Vik Naidoo
Impact in
- Communication top 5%
- International Student and Expatriate Challenges
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
Papers in
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- Higher Education Governance and Development 8
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- International Student and Expatriate Challenges 7
- Co-authors
- Rajat Roy (9 shared papers)Terry Wu (5 shared papers)Linda D. Hollebeek (1 shared paper)Gopal Das (1 shared paper)Fazlul K. Rabbanee (2 shared papers)Jerome D. Donovan (2 shared papers)Cheree Topple (2 shared papers)Hiroaki Ishii (1 shared paper)
- Journals
- Journal of Business Research (5 papers)Journal of Studies in International Education (3 papers)European Journal of Marketing (2 papers)Journal of Business and Industrial Marketing (1 paper)Journal of Business Ethics (1 paper)
- Partner nations
- AustraliaCanadaNew Zealand
In The Last Decade
Vik Naidoo
18 papers receiving 588 citations
Vik Naidoo's Hit Papers
Peers
Comparison fields: 5 of 62
- Communication 118
- Marketing 133
- Information Systems and Management 66
- Applied Psychology 41
- Artificial Intelligence 220
Countries citing papers authored by Vik Naidoo
This map shows the geographic impact of Vik Naidoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vik Naidoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vik Naidoo more than expected).
Fields of papers citing papers by Vik Naidoo
This network shows the impact of papers produced by Vik Naidoo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vik Naidoo. The network helps show where Vik Naidoo may publish in the future.
Co-authors
The 9 scholars most cited alongside Vik Naidoo, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation Hit paper breakdown → | 2020 | 276 |
| 2 | 2008 | 100 | |
| 3 | 2016 | 52 | |
| 4 | 2008 | 34 | |
| 5 | 2011 | 34 | |
| 6 | 2017 | 28 | |
| 7 | 2014 | 22 | |
| 8 | 2016 | 17 | |
| 9 | 2016 | 15 | |
| 10 | 2020 | 14 | |
| 11 | 2007 | 8 | |
| 12 | 2020 | 8 | |
| 13 | 2023 | 5 | |
| 14 | 2009 | 2 | |
| 15 | 2022 | 2 | |
| 16 | 2025 | 1 | |
| 17 | 2025 | 1 | |
| 18 | 2015 | 1 | |
| 19 | 2025 | 0 | |
| 20 | 2024 | 0 |
About Vik Naidoo
Vik Naidoo is a scholar working on Political Science and International Relations, Communication, Sociology and Political Science, Strategy and Management and Marketing, having authored 21 papers that have together received 620 indexed citations. Recurring topics across this work include Higher Education Governance and Development (8 papers), International Student and Expatriate Challenges (7 papers), International Business and FDI (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), AI in Service Interactions (3 papers), Digital Marketing and Social Media (3 papers), Behavioral Health and Interventions (2 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Communication (118 citations), Marketing (133 citations), Information Systems and Management (66 citations), Applied Psychology (41 citations) and Artificial Intelligence (220 citations). Vik Naidoo has collaborated with scholars based in Australia, Canada and New Zealand. Frequent co-authors include Rajat Roy, Terry Wu, Linda D. Hollebeek, Gopal Das, Fazlul K. Rabbanee, Jerome D. Donovan, Cheree Topple, Hiroaki Ishii and Jaewoo Park. Their work appears in journals such as Journal of Business Research, Journal of Studies in International Education, European Journal of Marketing, Journal of Business and Industrial Marketing and Journal of Business Ethics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.