Prashant Mishra

20 papers and 245 indexed citations i.

About

Prashant Mishra is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Prashant Mishra has authored 20 papers receiving a total of 245 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 7 papers in Sociology and Political Science. Recurrent topics in Prashant Mishra’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers). Prashant Mishra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers). Prashant Mishra collaborates with scholars based in India, Indonesia and United States. Prashant Mishra's co-authors include Ramendra Singh, Ashwani Kumar Upadhyay, Komal Khandelwal, Sayantan Khanra, Komal Kapoor, Sushanta Kumar Mishra and Sumit K. Kundu and has published in prestigious journals such as Journal of Business Ethics, Journal of Retailing and Consumer Services and Journal of Advertising.

In The Last Decade

Co-authorship network of co-authors of Prashant Mishra i

Fields of papers citing papers by Prashant Mishra

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Prashant Mishra. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Prashant Mishra may publish in the future.

Countries citing papers authored by Prashant Mishra

Since Specialization
Citations

This map shows the geographic impact of Prashant Mishra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashant Mishra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashant Mishra more than expected).

Rankless by CCL
2025