Prashant Malaviya

21 papers and 838 indexed citations i.

About

Prashant Malaviya is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Prashant Malaviya has authored 21 papers receiving a total of 838 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Sociology and Political Science, 14 papers in Marketing and 6 papers in Literature and Literary Theory. Recurrent topics in Prashant Malaviya’s work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (9 papers) and Media Influence and Health (6 papers). Prashant Malaviya is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (9 papers) and Media Influence and Health (6 papers). Prashant Malaviya collaborates with scholars based in United States, Canada and France. Prashant Malaviya's co-authors include Brian Sternthal, Deborah Roedder John, Joan Meyers‐Levy, Eric T. Bradlow and James H. Barnes and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Fields of papers citing papers by Prashant Malaviya

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Prashant Malaviya. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Prashant Malaviya may publish in the future.

Countries citing papers authored by Prashant Malaviya

Since Specialization
Citations

This map shows the geographic impact of Prashant Malaviya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashant Malaviya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashant Malaviya more than expected).

Rankless by CCL
2025