Pragya Mathur
About
Pragya Mathur has authored 13 papers that have received a total of 340 indexed citations.
This includes 9 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (4 papers). Pragya Mathur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (4 papers) and collaborates with scholars based in United States, India and Singapore. Pragya Mathur's co-authors include Durairaj Maheswaran, Shailendra Pratap Jain, Lauren Block and Huifang Mao and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
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