Pradeep Korgaonkar

48 papers and 2.1k indexed citations i.

Pradeep Korgaonkar has authored 48 papers that have received a total of 2.1k indexed citations. This includes 29 papers in Marketing, 25 papers in Sociology and Political Science and 14 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Technology Adoption and User Behaviour (14 papers). Pradeep Korgaonkar is often cited by papers focused on Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Technology Adoption and User Behaviour (14 papers) and collaborates with scholars based in United States, Latvia and Colombia. Pradeep Korgaonkar's co-authors include Enrique Becerra, Ronnie Silverblatt, Maria Petrescu, Eric J. Karson and John T. Gironda and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.