Enrique Becerra

About

Enrique Becerra is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Enrique Becerra has authored 24 papers receiving a total of 852 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Information Systems and Management. Recurrent topics in Enrique Becerra’s work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (8 papers). Enrique Becerra is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (8 papers). Enrique Becerra collaborates with scholars based in United States, Latvia and South Korea. Enrique Becerra's co-authors include Vishag Badrinarayanan, Pradeep K. Korgaonkar, Sreedhar Madhavaram, Elyria Kemp, Ravi Jillapalli, Chung-Hyun Kim, Lorena Carrete, Pilar Arroyo, Mary Ann Stutts and James M. Ntambi and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing.

In The Last Decade

Co-authorship network of co-authors of Enrique Becerra

This figure shows the co-authorship network connecting the top 25 collaborators of Enrique Becerra. A scholar is included among the top collaborators of Enrique Becerra based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Enrique Becerra. Enrique Becerra is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Enrique Becerra

24 papers receiving 774 citations

Fields of papers citing papers by Enrique Becerra

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Enrique Becerra. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Enrique Becerra. The network helps show where Enrique Becerra may publish in the future.

Countries citing papers authored by Enrique Becerra

Since Specialization

Citations

This map shows the geographic impact of Enrique Becerra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Enrique Becerra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Enrique Becerra more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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